Change parameters

Select market, survey, demo, dayparts, estimates, stations and geography for reports.

1 Click the survey link at the top of the page.

2 Select survey(s) from one of the tabs in the Available box and click the arrow to move them to the Selected box.

Choose up to five surveys.

3 Optionally, save your selection(s) as a favorite for faster setup next time:

• Type a name to represent all the items in the Selected box.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4 Click OK.

Demo

1 Click the demo link at the top of the page.

2 Select standard demos in the Available box:

• Choose search options for gender and start age with the drop-down boxes.

• Click a demo to highlight it.

OR select Custom demos that include socioeconomic characteristics:

• Click the Custom tab.

• Select the gender, the start age and the end age with the drop-down boxes in the Available box.

• Click Add More Characteristics to include respondent level data:

– Click an item in the Questions box to highlight it.

– Choose an option from the Answers box and click Add to move the characteristic to the Selections box.

You can also double-click the option to move it without clicking the Add button.

– Repeat to add as many characteristics as needed.

– Use the Remove, Clear Row, and Clear All links if you change your mind.

– Click OK.

3 Optionally, save your selection(s) as a favorite if you frequently use these choices:

• Type a name to represent all the items you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4 Click OK.

1 Click the dayparts link at the top of the page.

2 Select dayparts in the Available box:

• Select one or more standard dayparts:

– In the Standard tab, press the Ctrl key and click to select one or more dayparts.

– Click the arrow to move all highlighted dayparts to the Selected box.

• OR create and select a standard combo daypart:

– In the Standard tab, press and hold Ctrl, then click two or more dayparts.

– Click the button to add the combo daypart to the Selected box.

• OR define and select a custom daypart:

– Open the Custom tab.

– Select day(s), a start time and an end time.

– Click the arrow to add the new daypart to the Selected box.

• OR create and select a custom combo daypart:

– Open the Custom tab.

– Select the days to include in the daypart.

– Select day(s), a start time and an end time.

– Click the button to move it to the Selected box that displays below the Available box.

– Repeat to add up to three custom dayparts.

– Click to move the combo daypart to the Selected box on the right.

3 Optionally, save the dayparts in the Selected box as a favorite if you frequently use these choices:

• Type a name to represent all the dayparts you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4 Click OK.

1 Click the estimates link at the top of the page.

2 Choose estimates in the Available box and click the arrow to move them to the Selected box.

You can use the arrow to move an item from Selected to Available, or use to clear the Selected box.

3 To change the order of the selected estimates:

• Highlight one of the estimates in the Selected box.

• Click one of the arrow buttons to move the highlighted selection to a new position.

4 Type a whole number from 50 to 99 (inclusive) to set a confidence level.

Standard confidence levels are 90 and 95 percent.

5 Optionally, save your selection(s) as a favorite if you frequently use these choices:

• Type a name to represent all the items in the Selected box.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

6 Click OK.

Stations

1 Click the Stations link at the top of the page.

2 You can sort the Available list of stations by clicking any column heading.

Sorting by columns is also possible in the Selected list when there are stations listed.

OR you can search for stations by station, band or format.

• Choose the kind of search in the drop-down list.

• Type one or more characters as the basis for the search.

• Click Search.

3 Click to highlight stations in the Available box and then click the arrow to move them to the Selected box.

Standard Windows commands for selecting multiple items work.

OR click the Type or Paste link to add one or more stations.

If you type call letters, include the band and separate multiple stations with commas.

4 Optionally, add details (like format) for each station:

• Select the Include Station Details link below the Available box.

• Select item(s) in the Available box and click the arrow to move them to the Selected box.

• To change the order of the columns that will display:

– Highlight the detail in the Selected box.

– Click one of the arrows to move the selected item.

Ratings Reliability Estimator saves your detail selections as defaults for future sessions.

5 Optionally, save your selection(s) as a favorite if you frequently use these choices:

• Type a name to represent all the items in the Selected box.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

6 Click OK.

1 Click the geography link at the top of the page.

2 Select a standard geographic area in the Available box.

OR click either the Counties or Zip Codes tab to choose a custom geography.

See Related topics... below for more information about custom geographies.

3 Optionally, save your selection(s) as a favorite for faster setup next time:

• Type a name to represent all the items you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4 Click OK.