Define custom demos

Add socioeconomic characteristics to gender, start age and end age to create a specific target audience for your advertiser. You can include preference level for a single National Radio Data survey.

Ratings Reliability Estimator will display estimates that are <30 in-tab for ethnic standard demos along with the minimum in-tab exception footnote.

Hispanic country of origin

New socioeconomic information for PPM markets supporting Hispanic ethnicity will provide the country of origin (Mexico, Cuba, or Puerto Rico) for Hispanic respondents in the Metro geography only.

You must select the Hispanic ethnicity question/answer before selecting a country of origin question. You cannot include other ethnicities in the question.

To define custom demos:

1 Click the demo link at the top of the page.

2 Click the Custom tab to create a demo that includes socioeconomic characteristics:

• Select the gender, the start age and the end age with the drop-down boxes in the Available box.

• Click Add More Characteristics to include respondent level data:

– Click an item in the Questions box to highlight it.

– Choose an option from the Answers box and click Add to move the characteristic to the Selections box.

You can also double-click the option to move it without clicking the Add button.

– Repeat to add as many characteristics as needed.

– Use the Remove, Clear Row, and Clear All links if you change your mind.

– Click OK.

3 Optionally, save your selection(s) as a favorite if you frequently use these choices:

• Type a name to represent all the items you chose.

You can use letters, numbers or special characters from the keyboard in the name.

• Click Save.

The name for the group appears in the Favorites box at the top of the window. You can select a favorite name the next time to finish with one click.

4 Click OK.