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accumulation
ad
ad-supported network
adjacencies
adjustment
advertiser
Advertising Research Foundation (ARF)
affidavit
affiliate station
age cell
agency
aggregate tuning hours (ATH)
air
airplay
airtime
allotment
alternate city of identification
alternate delivery service (ADS)
AM drive
American Association of Advertising Agencies (AAAA)
analog
announcement
annualized disconnect rate
antisiphoning
Arbitron Radio Advisory Council (ARAC)
audience
audience composition
audience duplication
audience recycling
Audit Bureau of Circulations (ABC)
audit invoices
avail
average audience (AA)
average composition
average quarter-hour (AQH) composition
average net paid circulation
average quarter-hour (AQH) persons
average quarter-hour (AQH) persons rating
average quarter-hour (AQH) share
away from home listening
back-to-back
banner ad
barter
basic cable
below-the-line listing
best rotation
best time available (BTA)
billboard
billing
bind-in card
bird
black and white page
blackout
bleed
block programming
blow-in card
bonus
the book
bookend
brand
brand development index (BDI)
break averaging
break positions
Broadcast Advertising Reports (BAR)
broadcast month
broadcast coverage area
broadcast time stamp
bump rates
Bureau of Broadcast Measurement (BBM)
bus shelter
Business Publications Audit International (BPA)
buy
buyer
buying period
cable
Cable and Telecommunications Association for Marketing (CTAM)
Cable Designated Market Area (CDMA)
cable network
cable penetration
cable system operator
Cable Television Advertising Bureau (CAB)
cable television system
cablecasting
call letters
campaign
car card
category development index (CDI)
cell phone-only households
center spread
channel
channel capacity
checking copy
churn
circulation
city zone circulation
classified advertising
classified display advertising
class magazines
clearance
client discount
clipping bureau
closing date
cluster
clutter
coaxial cable
column inch
combo
combo rate
combo station
commercial
commercial code
commercial clutter
commission
Committee on Local Radio Audience Measurement (COLRAM)
communications satellite
competitive
compliance rate (of PPM panelists)
condensed market
confirmation
conflicts
content delivery network (CDN)
continuity
continuiity discount
contract
controlled circulation
co-op
co-op advertising
cost efficiency
cost per rating point (CPP)
cost per reach (CPR)
cost per thousand (CPM)
counter-programming
county
county-by-county
county of license
county share of AQH estimate
coverage
coverage area
cover position
credit
Critical Band Encoding Technology (CBET)
critical care
cross ownership
cross-tab
cume composition (%12+)
cume composition index (%12+)
cume daypart
cume duplication
cume persons
cume rating
cume rating %
cume reach
cumulative frequency distribution
currency
custom survey area report (CSAR)
cut
daily effective circulation (DEC)
database
daypart
daypart code
daytime
deadline
dedicated channel
default
delayed broadcast (DB)
demographic editions
demographic weighting
demographic share
demographics
designated delivery index (DDI)
designated market area (DMA)
deviation
diary
diary inspections
diary mentions
differentiation
differential survey treatment (DST)
digital audio radio service (DARS)
digital cable
digital subscriber line (DSL)
digital television (DTV)
direct broadcast satellite (DBS)
direct-mail advertising
direct-response advertising
direct-to-home (DTH)
disconnect rate
disconnects
discrepancy
display advertising
distant signal
donut
downlink
downscale
downstream
drive time
duplication
earth station
effective frequency
effective reach
effective sample base (ESB)
efficiency
eight-sheet poster
Electronic Data Interchange (EDI)
embedded Metro
encoded station
end date
end rate
endorsement
equal distribution
equal rotation
equal time
estimate
estimated rating
ethnic composition
evening drive
exclusive cume audience
exclusivity
export
exposure
facing
factoring rates
family hour
Federal Communications Commission (FCC)
fiber optics
financial transfer
first refusal
fiscal year
fixed position
fixed rate
flagging
flat rate
flight
flight dates
flight detail
flight length
flight totals
flighting
flowchart
footprint
forced combination
format
four-color page
fractional page
fractional showing
fragmentation
franchise
franchise area
free circulation
free-standing insert (FSI)
frequency
frequency distribution
fringe time
frontload
gatefold
general magazine
geographic areas
geographical weighting
goals
grandfathering
gross audience
gross cost
gross impressions (GIs)
gross rating points (GRPs)
GRP deficit
GRP delivery
GRP target
guarantee
gutter
half run
half showing
hard interconnect
hard pod
hardware
hardwired cable
headend
height above average terrain (HAAT)
hiatus
high definition television (HDTV)
high-density area (HDA)
higher intab county
hold
home market
home station
homes passed
horizontal cume
horizontal publication
horizontal rotation
hour by hour
households
household penetration
households using television (HUT)
house organ
hypoing
identification (ID)
import
impressions
in the book
independent station (indy)
index
individual location
in-home readers
in-program
insert
insertion
insertion order
intab
intab index
intab rate
intab sample
intab target
interactive
interactive voice response (IVR)
interconnect
Internet protocol television (IPTV)
interstitials
inventory
invoice
island position
junior unit
late-run
layering
lead-in
lead-out
lead time
<30 intab rule
lift
line rate
lineup
listening area
listening locations
live spot
local advertising
local marketing agreement (LMA)
Local Market Report (LMR)
low power FM (LPFM)
lower intab county
lowest unit rate
major television market
makegood
mandatory carriage
market
mat service
mechanical
media
media day
media mix
media plan
medium
merchandising
meter
metered market
meter time stamp
metro market
metro market code
Metro Survey Area (Metro)
Metropolitan Statistical Area (MSA)
Metro totals
microwave
midday
minimum reporting standards (MRS)
model
moderate intab county
morning drive
multi-book average
multibook averaging
Multi-City of Identification
multimedia
multiple-persons-per-household (MPPH) sampling
multiple system operator (MSO)
narrowcasting
national advertising
National Association of Broadcasters (NAB)
National Cable Television Association (NCTA)
National Radio Broadcasters Association (NRBA)
National Regional Database (NRD)
National Television Systems Committee (NTSC)
negotiation
net frequency distribution
net rate
net reach
network
network affiliation
Network Radio Research Council (NRRC)
Newspaper Advertising Bureau (NAB)
newspaper syndicate
newsstand circulation
next to reading matter
Nielsen Hispanic Television Index (NHTI)
Nielsen Station Index (NSI)
Nielsen Television Index (NTI)
no charge
nonclearance
nonduplication protection editing
one-time-only
open rate
optimization
optimum effective scheduling (OES)
orbit
order
outdoor
Outdoor Advertising Association of America (OAAA)
Outdoor Visibility Rating System (OVRS)
out-of-home media
out-of-home readers
outside station
overbuilds
over-delivery
overnight
overnights
overrun
owned and operated (O&O)
package
package billing
paid circulation
painted bulletin
panel
panelist
parent station
pass-along readers
patterned network
pay cable
pay per view television (PPV)
pay saturation
pay TV
penetration
people meters
people using television (PUT)
percent cume
percent goals
percent of sales
percentile performance billing
perfect binding
per-inquiry advertising
per-issue rate
permanent
persons-per-diary value (PPDV)
persons per household (PPH)
persons using measured media (PUMM)
persons using measured media percent (PUMM %)
persons using radio (PUR)
pickup
piggyback
pilot
planning
plant
plant operator
PM drive
pod
podcasting
political rate
population
porta-panel
Portable People Meter™ (PPM)
position
post analysis
poster panel
pre-currency
preemptible
preemption
preferred position
preprint
primary readers
prime access
prime signal area (PSA)
prime time
product
program
program average data (PAV)
program deletion
program substitution
progressive proofs
projected rating
promo
proposal
psychographics
public service announcement
pulp magazine
pulsing
qualified circulation
qualified reader
qualitative data
qualitative factor
qualitative index
qualitative percent composition
qualitative population
qualitative rating
qualitative respondents
qualitative target persons
quantitative data
quarter
quarter-hour
quarter run
quintile
radio formats
Radio Market Report (RMR)
rate
rate base
rate card
rate category
rate protection
rating
rating book
rating point
rationale
reach
reach curve
readership
readers per copy (RPC)
reading notice
Really Simple Syndication (RSS)
recall (aided)
recall (unaided)
recent reading
recycling
region
regional networks
relative cost
remote pick-up mobile station
rep firm
reporting standards
rerate
respondents
respondent-level data (RLD)
retail trading zone
revision
ripple
roadblocking
rolling over
ROP color
rotation
run of press (ROP)
run of station (ROS)
saddle stitch
sample
sample balancing
sample target
sample weighting
sampling unit
satellite
satellite station
satellite transmission
saturation
scatter plan
schedule
scrambler
seasonality
secondary audience
separation
sequential scheduling
service
sets in use (SIU)
share
sheets
shopping newspaper
short rate
showing
signal
signal carriage
signal importation
signature
simulcast
single-copy sales
smaller television market
soft interconnect
soft pod
space buyer
space position value
special
special report
spectacular
spill-in
spill-out
split county
split run
sponsorship
spot
spot beam
spot cable
spot length
stand-alone service
standard advertising unit (SAU)
standard metro statistical area (SMSA)
starch scores
start date
station
station log
station posters
station rep
station share of county listening
streaming media
strip
Structured Query Language (SQL)
subscriber
subscription television (STV)
substitution
summary data set (SDS)
Sunday supplement
supergeography
superstation
survey
survey week
sweeps months
switch pitch
syndicated programs
syscode
system/subsystem
system configuration
tabloid
tag
target audience
target audience efficiency
target rating points (TRP)
tearsheet
technical difficulty (TD)
telecast
television household
television measurement techniques
television satellite
test market
30-sheet poster
thousands (000)
through-the-book
throwaways
tiers
til further notice (TF or TFN)
time period
time period data (TPT)
time-shifted media exposure
time spent listening (TSL)
total audience plan (TAP)
total line reporting (TLR)
total survey area (TSA)
tower
trade journal
traffic
Traffic Audit Bureau of Media Measurement
trap
trend
trim size
trombo
turnover
24-sheet poster
two-page spread
typical sweep
ultra-high frequency (UHF)
under-delivery
unduplicated audience
unidentified (U or UUUU)
uniform resource locator (URL)
unit
unit rate
universe
unpatterned network
unrated station
uplink
upload
upscale
upstream
user ID
vehicle
vendor
vertical publication
vertical rotation
very-high frequency (VHF)
viewers per set (VPS)
viewers per viewing household (VPVH)
voice over Internet protocol (VoIP)
wait order
wall-to-wall
waste circulation
webcasting
webinar
Web site
weekly data
weekend
weight
weighting
wired HHs
working women (WW)
zone
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